At Home in Japan
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Module 12.7
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Ms. Elainius, Foreign Co. Executive

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Ms. Elainius has just  taken up her new position as the Tokyo branch manager of International Brands Corp., a US company. Elainius is excited about her new position and wants to improve the performance of the Tokyo office. In particular she has several ideas for sales promotions. This is her first visit to Japan and she doesn’t speak Japanese. 

Ms. Elainius has a difficult entry situation. She is the branch manager of her US company, but she’s also a cultural child. Her position as company executive from the main office makes her a bone fide uchi member. Yet her staff will treat this cultural child as a “guest”, wrap her at the entry point, and resist her attempts to manage the office. This executive’s employees can’t easily “guide” their manager to cultural adulthood when it is the ‘senpai’ who is the “child”. Instead, they are likely to keep wrapping her throughout her term and continue to run the office themselves. 


Entry Point Challenges: Like Devita, Ms. Elainius faces a set of dilemmas at her entry point. How can she successfully manage the branch office—and get her staff to follow her directives—when she is a cultural child? She must “grow” to cultural adulthood if she is to successfully manage the office. But how can she learn from her subordinates when they cannot correct their superior? Even though she’s a bona fide uchi member, how can she avoid being treated like a perpetual guest in her own office? Consequently, Elainius faces the most daunting challenges of all the newcomers. She must work much harder to get through the hazards along the pathway, since dilemmas and Catch-22 situations abound.

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Ms. Elainius, Complete Summary

Elanius: Points to take away—for all newcomers

Elainius’ pathway has none of the pleasant qualities of Witherspoon’s experience as a “good guest”. This is undoubtedly because of the contradictions inherent in her situation: she is the boss; but also a cultural child. She needs an expert to guide her, like Matt, Abby, Carlos and Devita, yet she is the expert in her office. She is also a bone fide uchi member; yet because she lacks the skills to function socially (as a cultural child), her office staff “wraps her” and runs the office themselves. Elainius’ path is the most difficult of all the foreigners because her status as an office manager, and expert, conflicts with her lack of social abilities as a cultural child. For this reason it is especially important for a newcomer in a management position to have good language skills, along with a grasp of organizational basics in Japan, such as the pathway to adulthood outlined above. But these are valuable skills for any newcomer to possess. Other things newcomers can learn from Elanius’ situation include the following:

  1. You can ignore the hints of your staff in your Japanese environment only at your own peril. They usually have precisely the knowledge you need, and although they can’t correct or guide you directly, if you “follow their lead”, they can communicate what you need to know. But you need to be flexible enough to be receptive to what they are “telling” you, rather than being too fixated on your own goals.
  2. Japanese language skills are a huge benefit for any newcomer, but especially those in expert or management positions. It is especially important for these newcomers that language skills be oriented toward functioning appropriately in situational contexts. But this is important for any newcomer.
  3. While older newcomers can and do have successful “growing” experiences in Japan, younger newcomers have the best opportunities to “grow up” from cultural childhood because, as social underlings, they can be mentored much more easily by senpai, homestay hosts, and other “elders”. Older newcomers will tend to be wrapped; and thus have more difficulty in reaching ’uchi’ / cultural adulthood. 
  4. Success stories of foreign managers in Japan do exist. One is that of Lou Weston, important in establishing Kentucky Fried Chicken in Japan (See Kentucky Fried Chicken (Japan) LTD. (Field Case study by Christopher Bartlett, U. Stinivasa Rangan).
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